diff --git a/app/helpers/application_helper.rb b/app/helpers/application_helper.rb
index f60cc6b..c8d97ae 100644
--- a/app/helpers/application_helper.rb
+++ b/app/helpers/application_helper.rb
@@ -10,6 +10,14 @@ module ApplicationHelper
     site_headers
   end
 
+  def time(tm)
+    if tm
+      content_tag :time, title: tm.strftime("%e %b %Y, %H:%M"), datetime: tm.to_datetime.rfc3339 do
+        tm.strftime("%e %b %Y, %H:%M")
+      end
+    end
+  end
+
   def render_md(content)
     renderer = Redcarpet::Render::HTML.new({
       filter_html: true,
diff --git a/app/views/blogposts/index.html.erb b/app/views/blogposts/index.html.erb
index a746ab2..c150727 100644
--- a/app/views/blogposts/index.html.erb
+++ b/app/views/blogposts/index.html.erb
@@ -7,7 +7,10 @@
     <div class="item-group with-avatar" id="post-<%= p.id %>">
       <div class="header">
         <%= link_to(p.author.avatar(64), p.author, title: p.author.ign) %>
-        <%= render partial: "users/username", locals: { user: p.author } %> <%= link_to p do %><time title="<%= p.created_at.strftime("%e %b %Y, %H:%M") %>" datetime="<%= p.created_at.to_datetime.rfc3339 %>"><%= p.created_at.strftime("%e %b %Y, %H:%M") %></time><% end %>
+        <%= render partial: "users/username", locals: { user: p.author } %>
+        <%= link_to p do %>
+          <%= time p.created_at %>
+        <% end %>
         <span class="comment-counter">
           <%= link_to pluralize(p.comments.count, "Comment"), p %>
         </span>
diff --git a/app/views/blogposts/show.html.erb b/app/views/blogposts/show.html.erb
index 2bd4cf8..17c8976 100644
--- a/app/views/blogposts/show.html.erb
+++ b/app/views/blogposts/show.html.erb
@@ -6,7 +6,10 @@
 <div class="item-group post with-avatar" id="post-<%= @post.id %>">
   <div class="header">
     <%= link_to(@post.author.avatar(64), @post.author, title: @post.author.ign) %>
-    <%= render partial: "users/username", locals: { user: @post.author } %> <%= link_to p do %><time title="<%= @post.created_at.strftime("%e %b %Y, %H:%M") %>" datetime="<%= @post.created_at.to_datetime.rfc3339 %>"><%= @post.created_at.strftime("%e %b %Y, %H:%M") %></time><% end %>
+    <%= render partial: "users/username", locals: { user: @post.author } %>
+    <%= link_to p do %>
+      <%= time @post.created_at %>
+    <% end %>
     <%= link_to "edit", edit_blogpost_path(@post.id), class: "editlink" if mod? %>
     <div class="clear-right"></div>
   </div>
diff --git a/app/views/comments/_comment.html.erb b/app/views/comments/_comment.html.erb
index a20df7d..d3096e7 100644
--- a/app/views/comments/_comment.html.erb
+++ b/app/views/comments/_comment.html.erb
@@ -2,7 +2,9 @@
   <div class="header <%= "op" if c.author.is?(c.blogpost.author) %>">
     <%= link_to(c.author.avatar(64), c.author, title: c.author.ign) %>
     <%= render partial: "users/username", locals: { user: c.author } %>
-    <%= link_to "#comment-#{c.id}" do %><time title="<%= c.created_at.strftime("%e %b %Y, %H:%M") %>" datetime="<%= c.created_at.to_datetime.rfc3339 %>"><%= c.created_at.strftime("%e %b %Y, %H:%M") %></time><% end %>
+    <%= link_to "#comment-#{c.id}" do %>
+      <%= time c.created_at %>
+    <% end %>
 
     <%= link_to "edit", edit_blogpost_comment_path(c.blogpost, c), class: "editlink" if (mod? || c.author.is?(current_user)) %>
     <div class="clear-right"></div>
diff --git a/app/views/forums/index.html.erb b/app/views/forums/index.html.erb
index 683a3ab..9c642f1 100644
--- a/app/views/forums/index.html.erb
+++ b/app/views/forums/index.html.erb
@@ -18,9 +18,13 @@
                 <% if last_thread = f.threads.last %>
                   <% last_reply = Threadreply.where(forumthread: f.threads).order(:created_at).last %>
                   <% if last_reply && last_reply.created_at > last_thread.created_at %>
-                    <%= last_reply.author.name %> <%= link_to "replied", forumthread_path(last_reply.thread) + "#reply-#{last_reply.id}" %> <time title="<%= last_reply.created_at.strftime("%e %b %Y, %H:%M") %>" datetime="<%= last_reply.created_at.to_datetime.rfc3339 %>"><%= last_reply.created_at.strftime("%e %b %Y, %H:%M") %></time>.
+                    <%= last_reply.author.name %>
+                    <%= link_to "replied", forumthread_path(last_reply.thread) + "#reply-#{last_reply.id}" %>
+                    <%= time last_reply.created_at %>.
                   <% else %>
-                    <%= last_thread.author.name %> <%= link_to "posted", forumthread_path(last_thread) %> <time title="<%= last_thread.created_at.strftime("%e %b %Y, %H:%M") %>" datetime="<%= last_thread.created_at.to_datetime.rfc3339 %>"><%= last_thread.created_at.strftime("%e %b %Y, %H:%M") %></time>.
+                    <%= last_thread.author.name %>
+                    <%= link_to "posted", forumthread_path(last_thread) %>
+                    <%= time last_thread.created_at %>.
                   <% end %>
                 <% else %>
                   No posts yet.
diff --git a/app/views/forums/show.html.erb b/app/views/forums/show.html.erb
index 6602f31..c564071 100644
--- a/app/views/forums/show.html.erb
+++ b/app/views/forums/show.html.erb
@@ -11,7 +11,10 @@
     <div class="item-group with-avatar" id="thread-<%= thread.id %>">
       <div class="header">
         <%= link_to(thread.author.avatar(64), thread.author, title: thread.author.ign) %>
-        <%= render partial: "users/username", locals: { user: thread.author } %> <%= link_to thread do %><time title="<%= thread.created_at.strftime("%e %b %Y, %H:%M") %>" datetime="<%= thread.created_at.to_datetime.rfc3339 %>"><%= thread.created_at.strftime("%e %b %Y, %H:%M") %></time><% end %>
+        <%= render partial: "users/username", locals: { user: thread.author } %>
+        <%= link_to thread do %>
+          <%= time thread.created_at %>
+        <% end %>
         <span class="comment-counter">
           <%= link_to pluralize(thread.replies.count, "Reply"), thread %>
         </span>
@@ -22,7 +25,9 @@
           <%= link_to truncate(thread.title, length: 60, omission: " …"), forumthread_path(thread), title: thread.title %>
           <div class="item-info">
             <% if rpl = thread.replies.last %>
-              <%= rpl.author.name %> <%= link_to "replied", forumthread_path(thread) + "#reply-#{rpl.id}" %> <time title="<%= rpl.created_at.strftime("%e %b %Y, %H:%M") %>" datetime="<%= rpl.created_at.to_datetime.rfc3339 %>"><%= rpl.created_at.strftime("%e %b %Y, %H:%M") %></time>.
+              <%= rpl.author.name %>
+              <%= link_to "replied", forumthread_path(thread) + "#reply-#{rpl.id}" %>
+              <%= time rpl.created_at %>.
             <% else %>
               No replies yet.
             <% end %>
diff --git a/app/views/forumthreads/show.html.erb b/app/views/forumthreads/show.html.erb
index b8520bf..0617341 100644
--- a/app/views/forumthreads/show.html.erb
+++ b/app/views/forumthreads/show.html.erb
@@ -4,14 +4,17 @@
 <div class="item-group thread with-avatar" id="thread-<%= @thread.id %>">
   <div class="header">
     <%= link_to(@thread.author.avatar(64), @thread.author, title: @thread.author.ign) %>
-    <%= render partial: "users/username", locals: { user: @thread.author } %> <%= link_to p do %><time title="<%= @thread.created_at.strftime("%e %b %Y, %H:%M") %>" datetime="<%= @thread.created_at.to_datetime.rfc3339 %>"><%= @thread.created_at.strftime("%e %b %Y, %H:%M") %></time><% end %>
+    <%= render partial: "users/username", locals: { user: @thread.author } %>
+    <%= link_to p do %>
+      <%= time @thread.created_at %>
+    <% end %>
     <%= link_to "edit", edit_forumthread_path( @thread), class: "editlink" if (@thread.author.is?(current_user) || mod?) %>
     <div class="clear-right"></div>
   </div>
   <div class="items">
     <% if @thread.edited? %>
       <div class="item edited">
-        Last edited <time title="<%= @thread.updated_at.strftime("%e %b %Y, %H:%M") %>" datetime="<%= @thread.updated_at.to_datetime.rfc3339 %>"><%= @thread.updated_at.strftime("%e %b %Y, %H:%M") %></time> by <%= link_to @thread.editor.name, @thread.editor %>.
+        Last edited <%= time @thread.updated_at %> by <%= link_to @thread.editor.name, @thread.editor %>.
       </div>
     <% end %>
     <div class="item content">
diff --git a/app/views/threadreplies/_reply.html.erb b/app/views/threadreplies/_reply.html.erb
index 3618d91..39269b2 100644
--- a/app/views/threadreplies/_reply.html.erb
+++ b/app/views/threadreplies/_reply.html.erb
@@ -2,7 +2,9 @@
   <div class="header">
     <%= link_to(reply.author.avatar(64), reply.author, title: reply.author.ign) %>
     <%= render partial: "users/username", locals: { user: reply.author } %>
-    <%= link_to "#reply-#{reply.id}" do %><time title="<%= reply.created_at.strftime("%e %b %Y, %H:%M") %>" datetime="<%= reply.created_at.to_datetime.rfc3339 %>"><%= reply.created_at.strftime("%e %b %Y, %H:%M") %></time><% end %>
+    <%= link_to "#reply-#{reply.id}" do %>
+      <%= time reply.created_at %>
+    <% end %>
 
     <%= link_to "edit", edit_forumthread_threadreply_path(reply.thread, reply), class: "editlink" if mod? || reply.author.is?(current_user) %>
     <div class="clear-right"></div>
diff --git a/app/views/users/show.html.erb b/app/views/users/show.html.erb
index 67cd700..0c43b18 100644
--- a/app/views/users/show.html.erb
+++ b/app/views/users/show.html.erb
@@ -67,7 +67,7 @@
       <% end %>
       <tr>
         <td><b>Joined</b></td>
-        <td><time title="<%= @user.created_at.strftime("%e %b %Y, %H:%M") %>" datetime="<%= @user.created_at.to_datetime.rfc3339 %>"><%= @user.created_at.strftime("%e %b %Y, %H:%M") %></time></td>
+        <td><%= time @user.created_at %></td>
       </tr>
       <% if mod? || @user.is?(current_user) %>
         <tr>
@@ -82,7 +82,7 @@
           <td><b>Last seen</b></td>
           <td>
             <% if @user.last_seen %>
-              <time title="<%= @user.last_seen.strftime("%e %b %Y, %H:%M") %>" datetime="<%= @user.last_seen.to_datetime.rfc3339 %>"><%= @user.last_seen.strftime("%e %b %Y, %H:%M") %></time>
+              <%= time @user.last_seen %>
             <% else %>
               Never
             <% end %>